Skin Specialist. Formulator. Brand Creator.

Creating intelligent skincare for real skin

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About Ashley
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Meet the Skin Specialist

Ashley Wady is a skin specialist and formulator with a passion for creating intelligent, results-driven skincare. Her work bridges clinical understanding with modern formulation, leading to brands that support skin health at every stage.

ashley wady skin expert
Read Ashley's Story

Meet The Brands

  • BOSSFACE COSMECUTICALS

    Clinically Powered Skincare. Medical-Grade Results.

    Safe for All Skin Tones.

    Explore BOSSFACE

  • BFx Medical

    Advanced formulations to support skin health.

    Clinically proven ingredients strengthen the skin’s natural barrier.

    Explore BFx

  • Funny Skin for Growing Skin

    Skincare for teens and tweens, aged 8 - 16 years.

    Simple, Safe and Effective.

    Explore Funny Skin

  • SQT UK Bio Microneedling

    Boosted cell renewal & next-level skin transformation.

    Suitable for everyone

    Discover SQT UK

Expertise & Approach

Ashley’s work is rooted in skin health, formulation integrity, and education.

Creating skincare that supports the skin, rather than overwhelms it.

Education & Consultancy

Formulation decisions are guided by protecting and supporting the skin barrier for long-term health.

Skin Barrier First

Ashley prioritises clear, age-appropriate education over quick fixes or viral ingredients.

Education Over Hype

Clinical Insight, Modern Formulation

Bridging professional skin knowledge with intelligent, contemporary product design.

Bridging professional skin knowledge with intelligent, contemporary product design.

Problem-Led Formulation

Ashley’s expertise underpins every brand she creates. From identifying gaps in the skincare landscape to shaping formulation, education, and real-world use, her approach ensures each brand is built with intention — supporting skin health rather than chasing trends.

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What my students are saying

  • “I received the most interesting & informative SQT training with Ashley. She was very knowledgeable about the skin and explained everything in detail. I feel confident carrying out treatments!”

    Poppy Bennett

  • ''Ashley was amazing. The training was very professional and informative and I am loving the results for my clients''

    Amy Spiers

  • “Ashley was so professional and informative, I have 12 years plus skin care experience and she still managed to help me learn so much and improve on my prior skills''

    Lynsey Dunn

  • ''Best training I have ever had. Ashley was so in-depth about everything and really was passionate about this. She was reassuring and helpful all throughout. Ashley was lovely and trained me to a high standard''

    Ellie Kearns